DocumentCode :
1635811
Title :
A study on the processing model of online customer reviews from DOC perspective
Author :
Yutao, Ma ; Shuqin, Cai ; Rui, Wang
Author_Institution :
School of Management Huazhong University of Science and Technology Wuhan, China
fYear :
2011
Firstpage :
1
Lastpage :
4
Abstract :
The development of internet and information technology provides customers a new opportunity to share their shopping experience online. Online customer reviews (OCR) have a significant value on purchasing decisions and corporate reputation management. However, how to aggregate and utilize OCR is a big challenge. This paper explores the OCR processing and proposes an OCR processing model by introducing relative theories from three-dimensional perspectives of demanding, ordering and centralization. Moreover, we study on the formalization of the three-dimensional OCR processing model. Case analysis shows that the processing model proposed in this paper can provide practical ideas and methods for further improvement of OCR processing.
Keywords :
Analytical models; Companies; Internet; Optical character recognition software; Pragmatics; Semantics; Syntactics; centralization; demanding; online customer reviews; ordering; processing model;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
E -Business and E -Government (ICEE), 2011 International Conference on
Conference_Location :
Shanghai, China
Print_ISBN :
978-1-4244-8691-5
Type :
conf
DOI :
10.1109/ICEBEG.2011.5881688
Filename :
5881688
Link To Document :
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