DocumentCode :
1636051
Title :
Notice of Retraction
Research on customer relationship management for small and medium-sized enterprise based on implementation strategies
Author :
Min, Li ; Hui, Zong ; Xuwen, Guo
Author_Institution :
Economic and management department Henan Institute of Science and Technology Xinxiang, China
fYear :
2011
Firstpage :
1
Lastpage :
4
Abstract :
Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

This paper concentrates on the research of customer relationship management system of small and medium-sized enterprises. It elaborates the definition and role of small and medium-sized enterprises as well as the connotation of customer relationship management (CRM). On this basis, this paper makes it explicit the positive impact of customer relationship management system on the development of small and medium-sized enterprises. It also analyzes the frequently asked questions the small and medium-sized enterprises meet with while implementing customer relationship management, and raises the corresponding solution strategies.
Keywords :
Business process re-engineering; Customer relationship management; Economics; Industries; Marketing and sales; Personnel; customer relationship management; implement; small and medium-sized enterprises;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
E -Business and E -Government (ICEE), 2011 International Conference on
Conference_Location :
Shanghai, China
Print_ISBN :
978-1-4244-8691-5
Type :
conf
DOI :
10.1109/ICEBEG.2011.5881696
Filename :
5881696
Link To Document :
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