Title :
Study on apparel marketing model based on IPv6
Author :
Qi, Xingxiang ; Zhang, Wenbin
Author_Institution :
Sch. of Fashion & Art Design, Donghua Univ., Shanghai, China
Abstract :
In this paper, a composite model of apparel marketing contained realitic apparel stores and virtual apparel stores is put forward. In the end, some proposals are given to government, garment industry association and manufacturer.
Keywords :
IP networks; clothing industry; marketing data processing; IPv6; Internet Protocol version 6; apparel marketing; apparel store; garment industry; Clothing; Databases; Fitting; Internet; Mobile communication; Mobile handsets; Protocols; IPv6; apparel marketing; marketing model;
Conference_Titel :
Software Engineering and Service Sciences (ICSESS), 2010 IEEE International Conference on
Conference_Location :
Beijing
Print_ISBN :
978-1-4244-6054-0
DOI :
10.1109/ICSESS.2010.5552342
