Notice of RetractionDynamic customer segmentation analysis based on customer value in electronic business environment

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

In this paper, we broaden traditional marketplace segmentation index by creating a dynamic index system based on customer value, as in today´s changing electronic business environment, customer purchasing behavior is more complicated, diversified and fast changing with more channels to choose. BP neural network is applied to create dynamic customer segmentation model. This segmentation model helps to categorize customer type and find the most valued customer dynamically. Using this model long term optimized the limited resource usage dynamically.