DocumentCode
1638039
Title
Notice of Retraction
E-marketing strategy of SMBs
Author
Liu, Zhuolin ; Lu, Xiaodi
Author_Institution
School of Economics and Management, Nanjing University of Science and Technology, NUST, Nanjing, P.R. China
fYear
2011
Firstpage
1
Lastpage
4
Abstract
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Business development cannot be further continued without e-marketing in post-financial crisis, and it is an urgent problem to be solved for SMBs to make effective use of e-marketing for competitive advantage. This paper analyzes the SMBs problems in current e-marketing implementation, and discusses the e-marketing implementation strategy of SMBs.
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Business development cannot be further continued without e-marketing in post-financial crisis, and it is an urgent problem to be solved for SMBs to make effective use of e-marketing for competitive advantage. This paper analyzes the SMBs problems in current e-marketing implementation, and discusses the e-marketing implementation strategy of SMBs.
Keywords
Companies; Databases; Economics; Government; Internet; Security; Conversion Rate in Marketing; Customer Loyalty; E-Marketing; SMBs;
fLanguage
English
Publisher
ieee
Conference_Titel
E -Business and E -Government (ICEE), 2011 International Conference on
Conference_Location
Shanghai, China
Print_ISBN
978-1-4244-8691-5
Type
conf
DOI
10.1109/ICEBEG.2011.5881778
Filename
5881778
Link To Document