Notice of RetractionEvaluation of customer experience in shopping online based on AHP

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

Customer experience marketing is a new marketing mode that absolutely distinct from traditional marketing. According to features of electronic retailing, this paper constructs an evaluating indicator system of customer experience in shopping online, and determines the weights of evaluating indicators with the help of AHP. The result confirms that emotive communication with customers and transaction security is the key factors of experience in shopping online.