Notice of RetractionInfluence of integrated marketing communication on advertising operation

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

Integrated marketing communication take the interested parties as the core, use unity of the spread of the image, deliver a consistent product information and achieve two-way communication with stakeholders. Corporation achieved advertising and product marketing purposes by the establishment of long-term brand close relationship with the stakeholders. With the influence of integrated marketing communication, advertising agencies, advertisers, advertising media, as an advertising operation of the main body, has undergone profound changes