Title :
Notice of Retraction
Marketing management based on co-evolution between product innovation and customer satisfaction
Author :
Jie, Liu ; Zhuo, Wang ; Wuyi, Zhao
Author_Institution :
School of International Business Business College of Beijing Union University Beijing, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
The evolution of product innovation and customer satisfaction is a process of interactive co-evolution. Therefore, marketing management must pay attention to the dynamic characteristic of customer satisfaction and concertedness with the evolution of product innovation and tap, meet and create demands to improve the customer satisfaction degree and product innovation.
Keywords :
Biological system modeling; Companies; Customer satisfaction; Evolution (biology); Marketing management; Technological innovation; co-evolution; customer satisfaction; marketing management; product innovation;
Conference_Titel :
E -Business and E -Government (ICEE), 2011 International Conference on
Conference_Location :
Shanghai, China
Print_ISBN :
978-1-4244-8691-5
DOI :
10.1109/ICEBEG.2011.5881806
