Notice of RetractionNetwork word-of-mouth marketing strategy on basis of human-oriented societal communication theory

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

Human-oriented Societal Communication Theory is an important academic school of the science of information. Network word-of-mouth marketing is the development of the traditional word-of-mouth marketing. They fully fit each other in three aspects of information communication. They are both two-way interactive, human-centered and social. Therefore, Human-oriented Societal Communication Theory can be one of the theoretical foundations of Word-of-mouth marketing research. This paper first introduces the theory of Human-oriented Societal Communication, the conception and development of network Word-of-mouth marketing. The characteristics of the network word-of-mouth marketing and its application strategies analyzed.