One new business model of m-commerce based on value nets

With the development of 3G, the trend of tri-networks integration and the diversification of customers´ needs, the traditional linear value chain business model cannot meet the needs of users any more. So to rethink of business models of mobile commerce becomes a necessity. This paper firstly states the relevant concepts and then analyzes the business model based on value chain as well as its disadvantages. Finally, this article constructs a customer-centric business model of m-commerce based on value nets, which integrates the main advantages of each entity well. This model breaks the liner thinking and makes the entities on the original value chain interact dynamically in accordance with the principles of best value.