Title :
The function and Impacted Factors of Internet Reviews
Author :
Fei, ZhangXiao ; Ling, SuiLing ; Ling, GaoChang ; Liang, WangXian
Author_Institution :
Dalian University of Technology&Northeast University, China
Abstract :
The important Impacted of Internet reviews is gradually understood and accepted by the enterprises as a new style of Internet marketing. The study summarizes the function of the Internet reviews. By the literature review and interview & survey, and it finds the influential factors of Internet reviews function are the (1) specialty of content; (2) the objectivity of content; (3) vivid form; (4) the reliability of resource; (5) the quantity of reviews. In addition, the positive and negative property of Internet reviews has significant effect on its marketing function, especially the negative one.
Keywords :
Blogs; Book reviews; Internet; Interviews; Marketing and sales; Media; Reliability; Influential Factors; Internet Reviews; Promotion Function;
Conference_Titel :
E -Business and E -Government (ICEE), 2011 International Conference on
Conference_Location :
Shanghai, China
Print_ISBN :
978-1-4244-8691-5
DOI :
10.1109/ICEBEG.2011.5881859