Optimal Dynamic Pricing Strategies with Two Differentiated Products

Author

Jie, Wei ; Fengsheng, Tu

Author_Institution

Mil. Traffic Inst., Tianjin

fYear

2007

Firstpage

370

Lastpage

374

Abstract

Investigating the nature and magnitude of two competitive interaction among differentiated products is important for developing effective marketing strategies. A supply chain system with a manufacturer and two competitive retailers was considered here. The manufacturer produces two differentiated products, who sells the two products to two different competitive retailers respectively, and the two competitive retailers then sell the two products to end consumer in each period. A combination of game theory and dynamic systems concept is used here. The game theory is used to analyze strategic interactions among firms in this supply chain system, dynamic system concept is employed to analyze the evolving equilibrium of the supply chain over time.

Keywords

game theory; marketing; pricing; strategic planning; supply chain management; competitive retailers; differentiated products; dynamic systems concept; end consumer; game theory; marketing strategies; optimal dynamic pricing strategies; strategic interactions; supply chain equilibrium; supply chain system; Consumer electronics; Costs; Educational institutions; Game theory; Optimal control; Pricing; Production; Pulp manufacturing; Supply chains; Technological innovation; Differentiated products; Game theory; Supply chain;

fLanguage

English

Publisher

ieee

Conference_Titel

Control Conference, 2007. CCC 2007. Chinese

Conference_Location

Hunan

Print_ISBN

978-7-81124-055-9

Electronic_ISBN

978-7-900719-22-5

Type

conf

DOI

10.1109/CHICC.2006.4346893

Filename

4346893