Big data on small screens

Data is one of the integral assets of the organization. There are many companies which have the huge amount of data but the challenge lies in how to make it more usable. In this 21^st century the world around us is rapidly changing and smartphones are tightly coupled to the users. Customers mainly concentrate on using smartphone devices to access telephonic services. Whereas now it´s the time for companies to make use of this available big data from the customers. This big data can be used in one or the other form in understanding the behavior of the customers. In this paper author would present the usage of the big data on smart phones to provide sophisticated services to the customers in real time. Also author would explore how this big data on small screens can make a difference in major events like US Presidential Elections.