Analysis on influencing factors about residents´ training willingness on "Improving tourism area human environment"

Tourist\´s revisit willingness is directly influenced by human environment nearby tourism area, it becomes more and more important to improve the tourism area human environment to develop the local tourism well. Based on the sampling survey data from surrounding residents of Maijishan, national 4A scenic spot in Tianshui city, this paper empirically analyzes the influencing factors about residents\´ participation willingness to "Improving Tourist Area Human Environment” (hereinafter referred to as ITAHE) training by establishing logistic regression model. Research shows that the most obvious influence factors of training participation willingness are: residents\´ gender, education level, acceptable training expenses, cognition of relationship between local tourism and economic development; Factors such as residents\´ age and family numbers and so on have no significant effect on residents\´ training participation willingness. It is concluded by improving residents\´ cognition level that tourism can not only promote local economic development level, but also increase their incomes, and training for free, which are helpful to guide residents to participate in the training, so as to promote local tourism health, sustainable development.