Notice of RetractionAnalysis on the adoption of an environmental-protection-oriented marketing strategy based on SWOT approach

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

An environmental-protection-oriented marketing environment implies various uncertainties to an organization. Thus it is necessary to formulate and adopt an effective environmental-protection-oriented marketing strategy for the purpose of avoiding these uncertainties. Up till now not much attention has been paid to developing the said strategy with the help of SWOT approach. Nevertheless, this paper focuses on the application of SWOT approach in formulating and adopting an environmental-protection-oriented marketing strategy, which will benefit the development of marketing and help marketers practice successful environmental-protection-oriented marketing strategies.