Title :
Cost competitive response and simulation based on the analysis of game theory
Author :
Guanjun, Tian ; Ling, Gong
Author_Institution :
Accounting R&D center, Chongqing University of Technology, Chongqing, China
Abstract :
The enterprise must consider the idea of rivals and pay attention to the response due to the independence of management concept and message block under dynamic business environment. This paper establishes cost competitive response model with analysis tool based on game theory and discusses the advantage of cost competitive response and management idea of cost competitive simulation in detail, in order to formulate and implement the competitive strategy and overall strategy of enterprise to provide more powerful theory and technology support.
Keywords :
Analytical models; Companies; Game theory; Games; Industries; Lead; Technological innovation; cost competitive response; cost competitive simulation; game analysis;
Conference_Titel :
E -Business and E -Government (ICEE), 2011 International Conference on
Conference_Location :
Shanghai, China
Print_ISBN :
978-1-4244-8691-5
DOI :
10.1109/ICEBEG.2011.5881992
