DocumentCode
1643481
Title
Notice of Retraction
Countermeasure on Internet marketing for small and medium-sized enterprises
Author
Yu, Xiao
Author_Institution
Business School, Hohai University, Nanjing P.R. China, 210098
fYear
2011
Firstpage
1
Lastpage
4
Abstract
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Many domestic small and medium-sized enterprises (SMEs) carry out Internet marketing activities in two primary ways: with the aid of the third-party E-commerce platform; self-established website. However, the practical marketing effect is less satisfied than expected. From the marketing point of view, the paper surveys the problems in the process of SMEs Internet marketing and study on the cause of formation. Meanwhile, the paper suggests a series of effective measures which can give beneficial guidance to online marketing activities for SMEs.
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Many domestic small and medium-sized enterprises (SMEs) carry out Internet marketing activities in two primary ways: with the aid of the third-party E-commerce platform; self-established website. However, the practical marketing effect is less satisfied than expected. From the marketing point of view, the paper surveys the problems in the process of SMEs Internet marketing and study on the cause of formation. Meanwhile, the paper suggests a series of effective measures which can give beneficial guidance to online marketing activities for SMEs.
Keywords
Advertising; Companies; Customer services; Electronic mail; Internet; Search engines; Countermeasures; Internet Marketing; SMEs;
fLanguage
English
Publisher
ieee
Conference_Titel
E -Business and E -Government (ICEE), 2011 International Conference on
Conference_Location
Shanghai, China
Print_ISBN
978-1-4244-8691-5
Type
conf
DOI
10.1109/ICEBEG.2011.5881993
Filename
5881993
Link To Document