Notice of RetractionCountermeasure on Internet marketing for small and medium-sized enterprises

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

Many domestic small and medium-sized enterprises (SMEs) carry out Internet marketing activities in two primary ways: with the aid of the third-party E-commerce platform; self-established website. However, the practical marketing effect is less satisfied than expected. From the marketing point of view, the paper surveys the problems in the process of SMEs Internet marketing and study on the cause of formation. Meanwhile, the paper suggests a series of effective measures which can give beneficial guidance to online marketing activities for SMEs.