• DocumentCode
    1643615
  • Title

    The effect of social influence on agent specialization in small-world social networks

  • Author

    Cockburn, Denton ; Kobti, Ziad

  • Author_Institution
    Univ. of Windsor, Windsor, ON
  • fYear
    2009
  • Firstpage
    3172
  • Lastpage
    3175
  • Abstract
    Specialization, or division of labour, leads to increased productivity in systems. We study the effect of social influence on the level of agent specialization in complex systems connected via social networks. There are several methods that explain the emergence of specialization, with the most prominent being the genetic threshold model. This model posits that agents possess an inherent threshold for task stimulus, and when that threshold is exceeded, the agent will perform that task. The idea of social influence is that an agent´s choice of which task to specialize in when multiple ones are availabe, is influenced by the choices of its neighbours. Using the threshold model and an established metric that quantifies the level of agent specialization, we found that social influence leads to an increase in the division of labour.
  • Keywords
    complex networks; decision making; decision theory; graph theory; multi-agent systems; network theory (graphs); probability; agent specialization; complex system; decision making; genetic threshold model; graph theory; labour division; multiagent system; probability; productivity; small-world social network; social influence; Autonomous agents; Computational modeling; Computer science; Computer simulation; Contracts; Genetics; Humans; Productivity; Region 7; Social network services;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Evolutionary Computation, 2009. CEC '09. IEEE Congress on
  • Conference_Location
    Trondheim
  • Print_ISBN
    978-1-4244-2958-5
  • Electronic_ISBN
    978-1-4244-2959-2
  • Type

    conf

  • DOI
    10.1109/CEC.2009.4983345
  • Filename
    4983345