Notice of RetractionThe analysis and case study on marketing management risk in enterprises

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

This paper first analyzes the reasons of enterprise marketing management risk. Next, expound the analysis flow of marketing management risk. Finally, carry on case study. This paper selects marketing management status of a real estate enterprise for research object, analyses its marketing management risk factors, uses fuzzy comprehensive evaluation method to evaluate marketing management risk, carry on analysis on evaluation results, and puts forward policy proposals of preventing and evading the marketing management risk.