Rhetorical video argument analysis

It is documented that video is one of the media used to deliver information, but little is known about rhetorical video and its relation with viewer´s behaviors and practices. This study is conducted how behaviors and practices can determine viewer´s understanding, based on their facial expression. 14 viewers are selected randomly and their facial expressions are recorded while they are watching the video. Preliminary test shows that 78.6% of the viewers did not know that there are four types of videos, which are; the abstract, associational, categorical and rhetorical videos. This will give the idea that viewer´s understanding is important in order to determine and categorize type of video based on their reasoning and feedback.