Study of products strategies in small and medium enterprises with implementing goal decision making

Nowadays scholars pay attention on SMEs because of more benefits in compare with Large Enterprises, such as: Value added, Innovation, Entrepreneurs and flexibility. But the other face of the coin is lack of production resources in SMEs. One of the solutions for this problem in researches has been used the potential in contractors companies, in form of out sourcing of activities and projects. In this paper we studied the production strategies in Iran´ SMEs by identification and prioritizing the production factors and implementing the Goal Decision making model. Case studies consist of 5 different companies in the same field of production; approach us to analyzing the companies´ situation. The paper presented the Matrix, base on results from models and case studies. This matrix suggested the different SME´s situation for selected production strategies.