Title :
Notice of Retraction
Application of association rules in product sales
Author :
Chen Peiyou ; Han Jingyao
Author_Institution :
Coll. of Econ. & Manage., Heilongjiang Inst. of Sci. & Technol., Harbin, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
In this paper a method for improving potential consumption of product optimum combination is presented. Which using association rule to analyze the historical sale data to calculate the significant association of products. And then reduce the range of associate products and find out the optimal product combinations by using markov transition matrix to analyze the customers consumption tendency. Finally, this paper raised an example to certify the theory.
Keywords :
Markov processes; consumer behaviour; data mining; sales management; Markov transition matrix; associate products; association rules; customer consumption tendency; historical sale data; optimal product combination; product optimum combination; product sales; Artificial neural networks; association rule; classification; markov transfer matrix;
Conference_Titel :
Advanced Management Science (ICAMS), 2010 IEEE International Conference on
Conference_Location :
Chengdu
Print_ISBN :
978-1-4244-6931-4
DOI :
10.1109/ICAMS.2010.5552983
