Title :
Notice of Retraction
Research on construction of 3G mobile product marketing channels
Author_Institution :
Sch. of Econ. & Manage., Zhongyuan Univ. of Technol., Zhengzhou, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Establish good marketing channels can not only improve the product´s market expansion speed, but also help enterprises to achieve strategic goals of marketing and improve enterprise competitiveness. This paper outlines the theory of marketing channels, analyze the objectives and selection mode of 3G mobile product marketing channels, investigate the choice of 3G mobile channel members, sum up the management policy of 3G mobile channel members, and research the construction of 3G Mobile Product Marketing Channels.
Keywords :
3G mobile communication; marketing; mobile handsets; organisational aspects; 3G mobile product; enterprise competitiveness; management policy; marketing channels; Biological system modeling; Educational institutions; Lead; Telecommunications; 3G Mobile; Construction; Marketing Channels;
Conference_Titel :
Advanced Management Science (ICAMS), 2010 IEEE International Conference on
Conference_Location :
Chengdu
Print_ISBN :
978-1-4244-6931-4
DOI :
10.1109/ICAMS.2010.5553004
