Notice of RetractionCity marketing strategy research based on low-carbon economy

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

Climate change has become the focus of global concern, the impact of which has been and is posing a serious threat to the natural world and human security. How to deal with this issue has become the worlds shared responsibility. As a major source of global carbon emissions, cities bear the brunt of the solution to this problem. An important issue which deserves everyone´s attention in city marketing is how to build the city marketing strategies scientifically to better adapt to low carbon economy. This paper explained the background of a low carbon economy, analyzed the impact of city on environment, and described the low-carbon economy city marketing strategy.