• DocumentCode
    1651796
  • Title

    Notice of Retraction
    A game of profit division by slotting fees in supply chain

  • Author

    Yang Pingyu ; Li Junyang

  • Author_Institution
    Sch. of Manage., Shanghai Univ., SHU, Shanghai, China
  • Volume
    1
  • fYear
    2010
  • Firstpage
    23
  • Lastpage
    26
  • Abstract
    Notice of Retraction

    After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

    We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

    The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

    In addition to selling through the traditional supply chain of manufacturer and retailer, this paper discusses that manufacturer sales its product through both high-end retailer and low-end retailer. This paper use a Stackelberg game to explain the role of manufacturer´s paying slotting allowance to the high-end retailers. Based on the analysis of this case, this paper finds the results that paying slotting allowance to the high-end retailers is manufacturer´s marketing strategies for increasing its profits. And manufacturer is not intended to profit from the high-end market, but to advertise its products and give a guiding role of price.
  • Keywords
    advertising; game theory; market opportunities; retailing; sales management; supply chain management; Stackelberg game; advertising; high-end retailer; low-end retailer; marketing strategy; profit division; selling; slotting allowance; slotting fees; supply chain; game; manufacturer; retailer; slotting fees; supply chain;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Advanced Management Science (ICAMS), 2010 IEEE International Conference on
  • Conference_Location
    Chengdu
  • Print_ISBN
    978-1-4244-6931-4
  • Type

    conf

  • DOI
    10.1109/ICAMS.2010.5553020
  • Filename
    5553020