Title :
A mobile-based marketing information management system
Author_Institution :
Dept. of Inf. Manage., Overseas Chinese Inst. of Technol., Taichung, Taiwan
Abstract :
We propose a mobile-based marketing information management system that a fingerprint be stored in the smart card chip to authentication users in wireless communication for inter-domain off-line roaming environment. For a secure payment method uses in card transactions over open network. It gives opportunities to recognize individual clients´ preferred page sequences and, via a cookie, present information pages to. them in a personalized way. Therefore, the marketer interacts with mobile users in a nonlinear way. We study consumer and business needs in the online environment and figure out how to meet these needs better than competitors. The first step is to know who our end customers and our prospects are and then to learn as much about them as possible. The next step is to design a marketing mix that provides value. Our proposed protocol also offers perfect forward secrecy, which protects past sessions and passwords against future compromises.
Keywords :
Internet; fingerprint identification; management information systems; marketing data processing; mobile radio; radio access networks; security; smart cards; teleworking; authentication users; biometric techniques; card transactions; cookie; end customers; fingerprint; information pages; inter-domain off-line roaming environment; marketing mix; mobile users; mobile-based marketing information management system; online environment; open network; page sequences; passwords; past sessions; secure payment method; smart card chip; wireless communication; Authentication; Communication system security; Companies; Fingerprint recognition; Home automation; Information management; Protocols; Roaming; Smart cards; Wireless communication;
Conference_Titel :
Computer-Based Medical Systems, 2003. Proceedings. 16th IEEE Symposium
Conference_Location :
New York, NY, USA
Print_ISBN :
0-7695-1901-6
DOI :
10.1109/CBMS.2003.1212792