DocumentCode
1651908
Title
A mobile-based marketing information management system
Author
Whe Dar Lin
Author_Institution
Dept. of Inf. Manage., Overseas Chinese Inst. of Technol., Taichung, Taiwan
fYear
2003
Firstpage
219
Lastpage
224
Abstract
We propose a mobile-based marketing information management system that a fingerprint be stored in the smart card chip to authentication users in wireless communication for inter-domain off-line roaming environment. For a secure payment method uses in card transactions over open network. It gives opportunities to recognize individual clients´ preferred page sequences and, via a cookie, present information pages to. them in a personalized way. Therefore, the marketer interacts with mobile users in a nonlinear way. We study consumer and business needs in the online environment and figure out how to meet these needs better than competitors. The first step is to know who our end customers and our prospects are and then to learn as much about them as possible. The next step is to design a marketing mix that provides value. Our proposed protocol also offers perfect forward secrecy, which protects past sessions and passwords against future compromises.
Keywords
Internet; fingerprint identification; management information systems; marketing data processing; mobile radio; radio access networks; security; smart cards; teleworking; authentication users; biometric techniques; card transactions; cookie; end customers; fingerprint; information pages; inter-domain off-line roaming environment; marketing mix; mobile users; mobile-based marketing information management system; online environment; open network; page sequences; passwords; past sessions; secure payment method; smart card chip; wireless communication; Authentication; Communication system security; Companies; Fingerprint recognition; Home automation; Information management; Protocols; Roaming; Smart cards; Wireless communication;
fLanguage
English
Publisher
ieee
Conference_Titel
Computer-Based Medical Systems, 2003. Proceedings. 16th IEEE Symposium
Conference_Location
New York, NY, USA
ISSN
1063-71258
Print_ISBN
0-7695-1901-6
Type
conf
DOI
10.1109/CBMS.2003.1212792
Filename
1212792
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