Notice of RetractionDevelopment of customer-oriented reputation modelin higher education

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

In competitive market, higher education institutions are becoming increasingly aggressive in their service activities to convey a reputation that is favorable to their public. A reputation may influence a student´s desire to attend higher educational institution. As higher educational institutions, universities are advised to include customer-oriented reputation in their effort to be accountable for effectiveness of their service. The purposes of this research are to conceptualize and to build a model of customer-oriented reputation that allows higher education sector to obtain a better knowledge of the customer need. The model is developed from ASCI and ESCI model and confirming the causal relationships between the following latent variables: brand image, perceived quality, perceived value, satisfaction, and customer-oriented reputation using structural equation model. The customer-oriented reputation model is illustrated empirically in case study of Industrial Engineering department of four famous private universities in Jakarta, Indonesia.