Title :
Notice of Retraction
How to attract and retain consumers online: An integrated analysis framework
Author_Institution :
Sch. of Stat. & Math., Shandong Univ. of Finance, Jinan, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Attracting and retaining consumers online to a website is of the first important objective e-tailors faces in the fierce online channel competition. The ability to attract and retain consumers online is named as the website´s stickiness. From consumers´ perspective, it is described as consumers´ stickiness intention and behavior. A framework is developed to describe how to achieve the objective. In the framework, the factors influencing online consumers´ behavior and corresponding theory basis are considered. Based on this, the forming mechanic of stickiness is analyzed.
Keywords :
Web sites; consumer behaviour; electronic commerce; Web site stickiness; consumers stickiness behavior; consumers stickiness intention; e-tailors; integrated analysis framework; online channel competition; online consumers; Calculus; Educational institutions; Lead; consumers´ stickiness; integrited analysis framework; online consumers;
Conference_Titel :
Advanced Management Science (ICAMS), 2010 IEEE International Conference on
Conference_Location :
Chengdu
Print_ISBN :
978-1-4244-6931-4
DOI :
10.1109/ICAMS.2010.5553143
