DocumentCode :
1655547
Title :
Notice of Retraction
The research on the product innovation intrapreneurship of SMEs—Based on Long Tail Theory
Author :
Wang Liping ; Jiang Jie ; Li Naiqiu ; Xu Zhengzhong
Author_Institution :
Sch. of Manage., Tianjin Univ. of Technol., Tianjin, China
Volume :
3
fYear :
2010
Firstpage :
622
Lastpage :
626
Abstract :
Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

In order to promote sustainable development of SMEs in China through intrapreneurship, we have made a relatively comprehensive research in this paper. Firstly, we have reviewed the related theory about intrapreneurship and Long Tail Theory and the researches combined the two theories, and have found that Long Tail Theory provides new ideas for product innovation intrapreneurship of SMEs. Then, from the practical point of view, we have analyzed the necessity and feasibility of product innovation intrapreneurship in SMEs based on Long Tail theory. Finally, we have put forward countermeasures and suggestions to the new management problem of intrapreneurship activities in SMEs.
Keywords :
innovation management; small-to-medium enterprises; China; Long Tail Theory; SMEs; intrapreneurship; management problem; product innovation; sustainable development; Marketing and sales; Long Tail Theory; SMEs; product innovation intrapreneurship;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Advanced Management Science (ICAMS), 2010 IEEE International Conference on
Conference_Location :
Chengdu
Print_ISBN :
978-1-4244-6931-4
Type :
conf
DOI :
10.1109/ICAMS.2010.5553164
Filename :
5553164
Link To Document :
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