Title :
Notice of Retraction
Global services marketing challenges and countermeasures
Author_Institution :
Dept. of Econ. & Manage., Sanming Univ., Sanming, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
This article discusses how the domestic enterprises to go out to carry out services marketing, in the international market to win customers and markets. Political and economic barriers, cultural differences and information services and other factors that hinder the main reason for the rapid development of globalization, but also service-oriented enterprises have to face the challenges, these enterprises need from the thinking, strategies and organizations to make the three corresponding adjustments.
Keywords :
economics; globalisation; international trade; marketing; cultural differences; domestic enterprises; economic barriers; global services marketing; globalization; information services; international market; political barriers; service-oriented enterprises; Acceleration; customer-orientedservice; globalization; marketing;
Conference_Titel :
Advanced Management Science (ICAMS), 2010 IEEE International Conference on
Conference_Location :
Chengdu
Print_ISBN :
978-1-4244-6931-4
DOI :
10.1109/ICAMS.2010.5553213
