Title :
Constructing Domain Ontology of E-Commerce for Market Intelligence
Author :
Qi Wu ; Xinjun Wang ; Zhongmin Yan
Author_Institution :
Sch. of Comput. Sci. & Technol., Shandong Univ., Jinan, China
Abstract :
The E-Commerce ontology is an ontology that is being developed for Web entity-tracing discovering and analysis system, which aims at market intelligence. This paper presents the construction method of E-commerce ontology. In the process of developing ontology, we consider dynamic entity relations besides static entity relations, making the ontology more powerful to model the entities, events and the relations between them.
Keywords :
Internet; competitive intelligence; electronic commerce; marketing; ontologies (artificial intelligence); Web entity-tracing; domain ontology; dynamic entity relation; e-commerce; market intelligence; static entity relation; Companies; Educational institutions; Electronic commerce; Mobile handsets; Ontologies; Semantic Web; E-Commerce; dynamic entity relation; market intelligence; ontology;
Conference_Titel :
Web Information System and Application Conference (WISA), 2013 10th
Conference_Location :
Yangzhou
Print_ISBN :
978-1-4799-3218-4
DOI :
10.1109/WISA.2013.95
