Notice of RetractionStay or switch? An examination to the role of alternative attractiveness in Chinese mobile business

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

Switching cost is considered a major force in information technology industries. Extensive literature of current studies focus more on its mechanism on competition and firm strategy, few researches pay attention to its impacts on customer behaviors. Moreover, effects of competitive products on customer´s decision also have been neglected. This article investigates the role of different switching costs and alternative attractiveness in explaining customer choice in the Chinese mobile telecommunications industry. The results indicate that the influence of switching cost on switching intentions is moderated by alternative attractiveness.