• DocumentCode
    1657900
  • Title

    Multiple Keywords Model on Sponsored Search Auction

  • Author

    Li, Yan ; Liang, Songtao ; Zhang, Tao

  • Author_Institution
    Sch. of Comput. Sci., Fudan Univ., Shanghai, China
  • fYear
    2011
  • Firstpage
    1
  • Lastpage
    4
  • Abstract
    We propose the model of multiple keywords auction in the foundation of the generalized second price (GSP) auction and analyse its equilibria.
  • Keywords
    pricing; search engines; GSP auction; generalized second price auction; multiple keywords model; sponsored search auction; Analytical models; Computational modeling; Conferences; Games; Lattices; Nash equilibrium; Search engines;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Wireless Communications, Networking and Mobile Computing (WiCOM), 2011 7th International Conference on
  • Conference_Location
    Wuhan
  • ISSN
    2161-9646
  • Print_ISBN
    978-1-4244-6250-6
  • Type

    conf

  • DOI
    10.1109/wicom.2011.6040650
  • Filename
    6040650
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=1657900