Notice of RetractionRetailer-leading supply chain analysis based on the supplier´s fairness preference

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

This paper studies the optimal decision and profit allocations in a retailer-leading supply chain when taking into consideration the supplier´s fairness preference. Under deterministic retail-market demand we analytically derive the retailer´s optimal markup, supplier´s optimal wholesale price as well as their profits expressions. Under stochastic retail-market demand, numerical computations are used to analyze the optimal decision and profit allocations with the variation of inequity coefficients. Results show that the conclusions of deterministic market demand and stochastic market demand are in substance consistent. On the one hand, the supplier will increase wholesale price as well as his profit when he experiences disadvantageous inequality; on the other hand, the dominant retailer will increase her markup as well as her profit when the supplier experiences advantageous inequality.