Notice of RetractionA study on consumers´ skincare brand relationship quality — Based on Nanning´s investigation

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

In this paper, domestic scholars He Jia-xun (2006) Development of Chinese consumers — the brand relationship quality scale, for skin care brand relationship quality questionnaire survey, according to six dimensions (social value expression, trust, interdependence, real and assumed emotions, commitment and self-concept connection), and demographic characteristics of the survey data for statistical analysis, and marketing strategy accordingly make recommendations.