Title :
Analysis on key factors of private banking services quality management
Author_Institution :
Zhengzhou Institute of Aeronautical Industry Management Zheng zhou, China
Abstract :
Private banking services is a newly emerged business for chinese banking industry. Based on SERVQUAL model and considering the problems which exist in the quality management of chinese banking industry, this paper suggest that commercial bank should pay more attention on three key factors which include reliability, assurance and return on products.
Keywords :
Banking; Quality management; Reliability; commercial bank; private banking services; service quality;
Conference_Titel :
E -Business and E -Government (ICEE), 2011 International Conference on
Conference_Location :
Shanghai, China
Print_ISBN :
978-1-4244-8691-5
DOI :
10.1109/ICEBEG.2011.5882780
