Ecodesign Operationalization and Company Performance in Electronics Industry

Performance measurement is a fast evolving and diverse research field which features highly on the agenda of academics and practitioners from functions including management, accounting, marketing, and human resources. This paper reviews state-of-the-art of business and environmental performance from both literature and field observations. As a result, two ecodesign operationalization strategies are being identified based in the use of performance measurements. The authors propose a performance index known as Ecovalue that is not only aiming to reduce environmental load of products, but also its consumption.