• DocumentCode
    1664839
  • Title

    Notice of Retraction
    Discussion on internet marketing trends and strategies

  • Author

    Jian, Zhang ; Xiaolin, Hu

  • Author_Institution
    Business College Jiangxi Normal University Nanchang, China
  • fYear
    2011
  • Firstpage
    1
  • Lastpage
    5
  • Abstract
    Notice of Retraction

    After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

    We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

    The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

    The emergence and rapid development of electronic commerce has greatly changed the original marketing theory and practice to exist. Internet marketing has become an indispensable business as part of integrated marketing. Different stages in the development of the Internet, internet marketing content and tools are constantly progress. Therefore, complies with the time development the tidal current, to the internet marketing innovation is the better promotion enterprise competitive power important channel unceasingly. This article describes internet marketing´s change tendency, and try to discuss how to adapt to the new circumstances, as an enterprise owner to make the better segmentation market, uses the advanced marketing method and the tools, and satisfy the consumer demand.
  • Keywords
    Educational institutions; Global Positioning System; Internet; Lead; Marketing management; Mobile communication; E-commerce; Strategies; internet marketing;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    E -Business and E -Government (ICEE), 2011 International Conference on
  • Conference_Location
    Shanghai, China
  • Print_ISBN
    978-1-4244-8691-5
  • Type

    conf

  • DOI
    10.1109/ICEBEG.2011.5884472
  • Filename
    5884472