E-Businessmen credibility mining based on web reviews

Credibility is important for construction of credible E-Business and E-Businessmen credibility mining research based on web reviews has important practical significance. This paper introduces a web review-based E-Businessmen credibility mining mechanism and defines a calculation method of semantic relevance orientation and syntactic relevance orientation in Chinese sentences, meanwhile, for overall emotional orientation analysis of massive text in web reviews, proposes a D-S evidence theory-based opinion mining method of E-Businessmen credibility overall emotional orientation. Experiment results show that this method has good effect on the application of overall emotional orientation analysis of text about E-Businessmen credibility.