Cultural Transformation to Support the Adoption of Green IT

It is widely recognised that organizational culture has a key role in determining the success of change management initiatives. The introduction of Green IT approaches within an organization often represents a major exercise in change management. This paper explores ways of transforming organizational culture in directions that will support the introduction of greater levels of Green IT. A major theme is the use of ´choice architectures´ to ´nudge´ individuals in particular directions. Other themes explored in the paper are the roles of the social media and intelligent context-awareness. The impact of globalization is also considered. Cameron and Quinn´s Competing Values Framework is used as a tool to explore the impact of organizational culture.