Notice of RetractionOffering servitization: Motivation, hierarchical division and classification of terms from a view of marketing

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

In service economy era, servitization has been a worldwide trend in manufacturing. As the core action of marketing, exchange determines the motivation and hierarchical division of offering servitization. According to main factors of exchange, this paper gives a hierarchical division of the concept of servitization, and classifies different terms that describe the phenomenon in the field of marketing according to the evolution of the relationship between product and service, the process and result of servitization.