• DocumentCode
    1665932
  • Title

    Results of a Study on Cultural Values and e-Commerce Design for Malaysia and the United States

  • Author

    Gould, Emilie W.

  • Author_Institution
    Acadia Univ., Wolfville, NS
  • fYear
    2006
  • Firstpage
    1
  • Lastpage
    4
  • Abstract
    A study of a cultural guideline for Web design identified some unexpected interactions between cultural values, e-commerce experience, Web credibility, and hyperpersonal communication. These results highlight the need to understand attitude to the Web as a precursor to the design of individual sites
  • Keywords
    Web design; electronic commerce; social aspects of automation; Malaysia; United States; Web credibility; Web design; cultural guideline; cultural values; e-commerce design; hyperpersonal communication; Cultural differences; Electronic commerce; Global communication; Graphics; Guidelines; Inspection; Internet; Testing; Web design; Web page design; cultural values; culture; e--commerce; hyperpersonal effect; trust; web credibility;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    International Professional Communication Conference, 2006 IEEE
  • Conference_Location
    Saratoga Springs, NY
  • Print_ISBN
    0-7803-9777-0
  • Electronic_ISBN
    0-7803-9778-9
  • Type

    conf

  • DOI
    10.1109/IPCC.2006.320369
  • Filename
    4114141
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=1665932