Title :
Tools for the Innovation Agenda: A Case Study of Communication in Technology Transfer and Diffusion
Author :
Coppola, Nancy W.
Author_Institution :
New Jersey Inst. of Technol., Newark, NJ
Abstract :
This paper describes a case study of 18 researchers and subject-matter experts in a university-business-government consortium who describe communication in technology transfer and diffusion. Interview analysis shows that the variables of open, responsive, and timely communication were critical to the success of this green innovation project
Keywords :
innovation management; professional communication; innovation agenda; interview analysis; subject-matter experts; technology transfer; university-business-government consortium; Biological system modeling; Communication industry; Councils; Defense industry; Government; Manufacturing industries; Project management; Technological innovation; Technology transfer; Weapons; environmental communication; innovation diffusion; qualitative research; technology transfer;
Conference_Titel :
International Professional Communication Conference, 2006 IEEE
Conference_Location :
Saratoga Springs, NY
Print_ISBN :
0-7803-9777-0
Electronic_ISBN :
0-7803-9778-9
DOI :
10.1109/IPCC.2006.320354
