Research on the influence changes of enterprise informatization on corporate strategy

Based on the evolution of enterprise informatization and its variation characteristics, this paper offers an insight into enterprise informatizaion´s impact on corporate strategy in accordance to library and empirical research. In the light of the “four elements of strategy” theory, which was put forward by Ansoff, corporate strategy has been decomposed to discuss elements effected by enterprise informatization on each stage. The results show that the impacts on corporate strategy increase with the upgrading of informatization, and the third stage has the most significant increase. Then the theory research result is verified and amended by the survey of 79 enterprises´ senior and middle management staff. Besides, the trajectory of influence changes of informatization on strategy and its characteristics are also derived from the survey. All in all, the research results of this paper provide reference to corporate strategy planning and mastering the laws of enterprise informatization´s development.