DocumentCode
1666897
Title
Audience Perceptions of Fonts in Projected PowerPoint Text Slides
Author
Mackiewicz, Jo
Author_Institution
Illinois Inst. of Technol., Chicago, IL
fYear
2006
Firstpage
68
Lastpage
76
Abstract
This study examined 10 common and popular fonts displayed in projected PowerPoint text slides. It investigated 37 participants´ ratings of the fonts - 5 serif and 5 sans serif - on four variables: 1) comfortable-to-read, 2) professional, 3) interesting, and 4) attractive. It also surveyed participants´ opinions about the font displayed in the PP slides. A significant difference was found between sans serif and serif fonts on the professional variable, but not on the other three variables. Gill Sans, a popular sans serif font, was rated highly on each of the four variables, making it a safe choice for PowerPoint slides
Keywords
character sets; Gill Sans; audience font perceptions; projected PowerPoint text slides; sans serif font; serif fonts; Displays; Eyes; Guidelines; Web pages; PowerPoint; font; presentations; slides;
fLanguage
English
Publisher
ieee
Conference_Titel
International Professional Communication Conference, 2006 IEEE
Conference_Location
Saratoga Springs, NY
Print_ISBN
0-7803-9777-0
Electronic_ISBN
0-7803-9778-9
Type
conf
DOI
10.1109/IPCC.2006.320391
Filename
4114184
Link To Document