DocumentCode
1667759
Title
Notice of Retraction
Research on the marketing innovation strategy of Chinese Haier Group
Author
Ji, Guoping
Author_Institution
School of Business Administration. NanChang Institute of Technology, NanChang Institute of Technology, NIT, Nanchang City, Jiangxi Province, China
fYear
2011
Firstpage
1
Lastpage
4
Abstract
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
With the deeper degree marketization and the formation of buyers´ market, Chinese home appliance industry is facing with the increasingly fierce competition. The article described the current situation of Chinese Haier Group and home appliance industry. Then, the author analyzed Haier Group´s marketing environment via the survey and case analysis methods. Finally, the author discussed Haier Group´s marketing innovation strategy. The article is useful to promote a more thorough understanding of the marketing innovation of Chinese Haier Group and home appliance industry.
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
With the deeper degree marketization and the formation of buyers´ market, Chinese home appliance industry is facing with the increasingly fierce competition. The article described the current situation of Chinese Haier Group and home appliance industry. Then, the author analyzed Haier Group´s marketing environment via the survey and case analysis methods. Finally, the author discussed Haier Group´s marketing innovation strategy. The article is useful to promote a more thorough understanding of the marketing innovation of Chinese Haier Group and home appliance industry.
Keywords
Business; Cities and towns; Home appliances; Industries; Presses; Rail transportation; Technological innovation; Haier Group; Home appliance industry; Marketing innovation; Strategy;
fLanguage
English
Publisher
ieee
Conference_Titel
E -Business and E -Government (ICEE), 2011 International Conference on
Conference_Location
Shanghai, China
Print_ISBN
978-1-4244-8691-5
Type
conf
DOI
10.1109/ICEBEG.2011.5885274
Filename
5885274
Link To Document