• DocumentCode
    1668947
  • Title

    Marketing and the software and computing services industry

  • Author

    Leeming, A.M.C.

  • Author_Institution
    City Univ. Bus. Sch., London, UK
  • fYear
    1996
  • fDate
    1/19/1996 12:00:00 AM
  • Firstpage
    42370
  • Lastpage
    42372
  • Abstract
    The project, sponsored by the Woshipful Company of Information Technologists (WCIT), stems from the belief that IT companies would benefit from an increase in marketing competence as well as from previous work on the needs of small IT firms (Courtney and Leeming, 1993). Focus is on the software and computing services industry (SW&S), valued at £6.8 billion, about 1% of GDP (Holway, 1994)
  • Keywords
    DP industry; marketing; IT companies; computing services industry; marketing competence; small IT firm needs; software industry;
  • fLanguage
    English
  • Publisher
    iet
  • Conference_Titel
    Marketing Software Engineering, IEE Colloquium on
  • Conference_Location
    London
  • Type

    conf

  • DOI
    10.1049/ic:19960273
  • Filename
    499921
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=1668947