DocumentCode :
1668947
Title :
Marketing and the software and computing services industry
Author :
Leeming, A.M.C.
Author_Institution :
City Univ. Bus. Sch., London, UK
fYear :
1996
fDate :
1/19/1996 12:00:00 AM
Firstpage :
42370
Lastpage :
42372
Abstract :
The project, sponsored by the Woshipful Company of Information Technologists (WCIT), stems from the belief that IT companies would benefit from an increase in marketing competence as well as from previous work on the needs of small IT firms (Courtney and Leeming, 1993). Focus is on the software and computing services industry (SW&S), valued at £6.8 billion, about 1% of GDP (Holway, 1994)
Keywords :
DP industry; marketing; IT companies; computing services industry; marketing competence; small IT firm needs; software industry;
fLanguage :
English
Publisher :
iet
Conference_Titel :
Marketing Software Engineering, IEE Colloquium on
Conference_Location :
London
Type :
conf
DOI :
10.1049/ic:19960273
Filename :
499921
Link To Document :
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