Title :
Marketing and the software and computing services industry
Author_Institution :
City Univ. Bus. Sch., London, UK
fDate :
1/19/1996 12:00:00 AM
Abstract :
The project, sponsored by the Woshipful Company of Information Technologists (WCIT), stems from the belief that IT companies would benefit from an increase in marketing competence as well as from previous work on the needs of small IT firms (Courtney and Leeming, 1993). Focus is on the software and computing services industry (SW&S), valued at £6.8 billion, about 1% of GDP (Holway, 1994)
Keywords :
DP industry; marketing; IT companies; computing services industry; marketing competence; small IT firm needs; software industry;
Conference_Titel :
Marketing Software Engineering, IEE Colloquium on
Conference_Location :
London
DOI :
10.1049/ic:19960273
