• DocumentCode
    1668959
  • Title

    ami: a case study in promoting successful technology transfer

  • Author

    Rowe, A.

  • fYear
    1996
  • fDate
    1/19/1996 12:00:00 AM
  • Firstpage
    42430
  • Lastpage
    42435
  • Abstract
    ami set out to perform successful technology transfer in software measurement. The case study aims to demonstrate how technology transfer, in particular the global promotion of that transfer, has been achieved over the lifespan of the ami project-currently five years. The first part provides a historical overview of the project. The second section gives a brief introduction to the technology embedded in ami, looks at the processes used in the ami promotional campaign and attempts to measure the effectiveness of the campaign. The third part identifies several well-known technology transfer models and uses these paradigms to explore the diffusion pattern followed by ami. The final section looks at lessons learned and challenges for the future
  • fLanguage
    English
  • Publisher
    iet
  • Conference_Titel
    Marketing Software Engineering, IEE Colloquium on
  • Conference_Location
    London
  • Type

    conf

  • DOI
    10.1049/ic:19960275
  • Filename
    499922