Title :
Marketing for software engineers
Author_Institution :
Touche Ross Manage. Consultants, London, UK
fDate :
1/19/1996 12:00:00 AM
Abstract :
The objective is to show how Praxis, a small/medium sized software engineering company, uses marketing to survive in today´s very competitive market place. It has not been an easy passage for the company over the years-particularly when, at the height of its success, the UK economy went into severe recession at the end of the ´80s
Keywords :
DP industry; marketing; software engineering; software houses; Praxis software engineering company; UK economy; competitive market place; marketing;
Conference_Titel :
Marketing Software Engineering, IEE Colloquium on
Conference_Location :
London
DOI :
10.1049/ic:19960276
