DocumentCode
1668971
Title
Marketing for software engineers
Author
Evans, David M.
Author_Institution
Touche Ross Manage. Consultants, London, UK
fYear
1996
fDate
1/19/1996 12:00:00 AM
Firstpage
42461
Lastpage
42463
Abstract
The objective is to show how Praxis, a small/medium sized software engineering company, uses marketing to survive in today´s very competitive market place. It has not been an easy passage for the company over the years-particularly when, at the height of its success, the UK economy went into severe recession at the end of the ´80s
Keywords
DP industry; marketing; software engineering; software houses; Praxis software engineering company; UK economy; competitive market place; marketing;
fLanguage
English
Publisher
iet
Conference_Titel
Marketing Software Engineering, IEE Colloquium on
Conference_Location
London
Type
conf
DOI
10.1049/ic:19960276
Filename
499923
Link To Document