A knowledge discovery and data mining process model in E-marketing

Based on the process model CRISP-DM, this paper has solved E-marketing problems like network customer prediction and market segmentation. Each phase of this model was described firstly, and then its application in E-marketing was presented, which provides a complete description of all the steps, from understanding the problem domain to using the discovered knowledge. Finally a KDDM procedure of network marketing is discussed thoroughly, and a simple operating and easy understanding process model is provided to marketing people who have difficulties to make marketing decisions.